Brand selection Process

Superbrands is the world's leading by invitation only, brand promotional platform.

Brands cannot apply or pay for membership of Superbrands – rather brands are pre-qualified for “Superbrands” status via a combination of consumer and business research which is commissioned by the Superbrands organisation and run on an entirely independent basis. Only those brands that are identified through this selection process are able to participate in the programme and become members of Superbrands.

Iain Potter VP marketing - Home & Personal Care Unilever North Africa & Middle East	John Brash Managing Creative Director Brash Brand Strategy & Design	Laila Suhail Chief Executive Officer, Dubai Shopping Festival
Tawhid Abdullah Managing Director, Damas	H.E. Sheikha Lubna Al Qasimi Minister, Ministry of Foreign Trade	John Deykin CEO, tmh
Mike English Chairman, Superbrands Council Director, Superbrands Middle East	Kim Redman Regional Director, Middle East Council of Shopping Centers	Colm Mcloughlin Managing Director, Dubai Duty Free
Mike Simon Divisional SVP Corporate Communications, Emirates	Mishal Kanoo Deputy Chairman - UAE & Oman The Kanoo Group	Piyush Mathur Regional Managing Director MENA and Pakistan, The Nielsen Company